Android Offers More Flexibility For App Developers

There is no question that mobile apps are changing how businesses engage and get in touch with consumers, and have created an innovative industry in mobile software development. Apple was first to showcase with its App Shop and public API course, allowing virtually anyone to make mobile apps and generate profits (potentially). Android followed after with its App Markets, and Windows Phone 7 has entered the space also. And, let's not overlook Blackberry, which owned the mobile phone world for years prior to iPhones and Androids developed smart phones cool for anyone, not just executives.

Which means, as a business boss, where should you concentration your mobile apps work? Let's look at that numbers.



Apple is in the lead, boasting over 350, 000 apps adjusted May 2011 (check the title tag for the App Store page), and yet Android is gaining impetus. In fact, in first May, Google confirmed that Android Market offered throughout 200, 000 apps. Compare that to data from only a click year earlier in 04 2010: Apple had 185, 000 apps compared with Android's 38, 000. Naturally, Android is catching up.

As far as unit sales, Android has already pulled ahead. Recent data from NPD Group suggest that Android is the best popular consumer smart cellular platform, owning 53% of this U. S. consumer market place share, while both Apple mackintosh and Blackberry (RIM) include just 19%. Also, web pages PC World article stated a March 2011 customer survey by GetJar that implies Android shows no signs of scaling down, with 40% of shoppers responding that their next mobile phone will be an Robot phone, compared to just 16% exactly who said their next phone can be an iPhone.

From a new development perspective, Android will be most flexible platform. Developers could easily create apps using Apple, Replacement windows, or Linux technology; Apple only produces one option (guess what one? ). The app development and submission process is furthermore much more open for Android in comparison with Apple and other portable platforms. Once you submit an app on the Android Marketplace, it is instantly intended for users to download in addition to install on Android items. Apple, on the different hand, requires you to hold back for approval, and rejects some apps dependant upon concept, design, or operation. This creates a selected quality standard for new iphone 4 and iPad apps, but is frustrating for developers that can sometimes get caught in a very black hole working to get an app approved. The second approval process for Android apps streamlines the task, and Google takes more of an laissez-faire approach in that it pulls apps that get a considerable amount of complaints, but stays straightened out otherwise.

However, Android isn't really perfect. The main disadvantage with Android is which are so many devices to test, rather than just several for Apple (iPhone, iphone, and iPod). Inconsistencies across devices could easily create problems for your app's effectiveness and reputation. On your flipside, making an app that will work with so many devices creates a greater potential user base. Android is furthermore a bit behind Apple inside tablet space, though there are plenty of new Android tablets being released this year. Also, typically the Android platform is increasing into TVs, exercise tools, and other electronics, so you want to stay current on the many latest devices.

So, where do you really go from here? Mobile? iPhone? In short, the remedy is both (and add a Windows Phone 7 and even Blackberry app if strategies allow). Android and iPhone are here to last. While Apple got much of the attention in the earlier years of mobile apps, Android has proven this can be a force to be reckoned with. The bottom brand is, the more platforms your apps integrate utilizing, the more brand awareness and revenue you'll be able to drive back to your small business.

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